Avenue of the Arts, Inc. Presents
The Avenue
in Bloom
Visionary Award
Honoring Temple University
John Fry
President
Mitchell Morgan
Chairman
Accepted by John Fry, President & Mitchell Morgan, Chairman
An Unforgettable Evening
Celebrating the Spirit of
Philadelphia’s Avenue of the Arts
Join us for an unforgettable evening celebrating the spirit, creativity and future of Philadelphia’s Avenue of the Arts. Filled with captivating artist performances, live music and a shared love for the cultural institutions that make this corridor one of the region’s great destinations, this annual fundraiser is more than a night out — it is an investment in one of Philadelphia’s most iconic places.
This is the heart of the city — where people come together to celebrate championships, welcome a new year, create family traditions and mark life’s biggest moments with City Hall standing proudly in the background. It is where culture, creativity and community meet. It is where Philadelphia comes alive.
The Vision for AveArts 2.0
The vision for AveArts 2.0 is bold and inspiring: to reimagine the Avenue of the Arts as an even more dynamic, welcoming and unforgettable destination. By making Broad Street greener, cleaner, safer and more connected, we can breathe new energy into the corridor, spark investment, strengthen tourism and create a gathering place that belongs to all Philadelphians.
AveArts 2.0 will transform the Avenue into a vibrant 10-block experience with lush greenery, public art, performance spaces and inviting places to sit, gather and enjoy. Inspired by the Avenue’s deep musical legacy, the project will turn this landmark corridor into a destination that feels as alive and expressive as the city itself.
Mark Your Calendar
Event Details
Date
Thursday, May 21, 2026
Schedule
5:30–6 PM VIP Reception 6–9 PM Cocktails, Cuisine & Entertainment
Venue
Village of Industry & Art Broad & Pine Streets Philadelphia, PA
Visionary Award
Honoring Temple University Accepted by John Fry, President & Mitchell Morgan, Chairman
Held at the newly opened Village of Industry & Art — a center for creativity, craft, and community in the heart of Philadelphia, occupying the historic buildings at Broad and Pine on the Avenue of the Arts.
A $150 Million Investment
Reimagining Broad Street
By supporting Avenue in Bloom, you are helping bring that vision to life. Your sponsorship directly supports Avenue of the Arts, Inc.’s ambitious AveArts 2.0 initiative, with investments that will reshape Broad Street.
Together, we can honor the Avenue of the Arts as a treasured Philadelphia landmark — and help write its exciting next chapter.
Location
10 blocks from City Hall to Washington Avenue
Timeframe
10-year transformation
Execution
One block at a time as funding becomes available
First Block
Between Spruce and Pine Street
Support the Vision
Sponsorship Levels
Every sponsorship directly supports Avenue of the Arts, Inc.’s ambitious AveArts 2.0 initiative and the transformation of Broad Street.
Title Sponsor
$50,000
Event presented as "Avenue in Bloom presented by [Your Name]"
VIP Sponsor
$40,000
Premier recognition and branding throughout the event
Co-Sponsor
$25,000
Prominent visibility and event program recognition
Stakeholder Sponsor
$10,000
Event recognition and program acknowledgment
Station Sponsor
$5,000
Sponsor a designated food or beverage station
Dessert & Sweet Treat Sponsor
$2,500
Name recognition at the dessert & sweets station
Friend of the Avenue
$1,000
Support the Avenue with name recognition
Join the Celebration
Individual Tickets
Individual VIP Reception Ticket
$500
VIP access with cocktails, hors d'oeuvres, and the evening's program
Individual Ticket
$250
Access to cocktails, hors d'oeuvres, and the evening's program
Your Impact
Where Your Support Goes
Your sponsorship directly supports Avenue of the Arts, Inc.’s ambitious AveArts 2.0 initiative, with investments that will reshape Broad Street through:
Streetscape Improvements
Creating greener, more beautiful public spaces with landscaped medians, seasonal plantings, seating and lighting.
Public Art Installations
Bringing the corridor to life through rotating sculptures, murals and artist-designed banners.
Live Performances & Cultural Events
Filling the Avenue with energy, expanding access to the arts and inviting community connection.
“Together, we can honor the Avenue of the Arts as a treasured Philadelphia landmark — and help write its exciting next chapter.”
Get In Touch
Sponsorship Inquiries
For questions about sponsorship opportunities or to discuss a custom partnership, please contact us.
Desaree K. Jones
Executive Director, Avenue of the Arts, Inc.